eBay & Yahoo! in Japan: From Competition to Collaboration
|
|
ICMR HOME | Case Studies Collection
Case Details:
Case Code : BSTR312
Case Length : 19 Pages
Period : 2000-2008
Pub Date : 2009
Teaching Note :Not Available
Organization : eBay Inc.,
Yahoo ! Inc.
Industry :
e-commerce
Countries : Japan; Global
To download eBay & Yahoo! in Japan: From Competition to Collaboration case study
(Case Code: BSTR312) click on the button below, and select the case from the list of available cases:
Price:
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges
» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Area Specific Case Studies
» Industry Wise Case Studies
» Company Wise Case Studies
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
|
|
<< Previous
eBay Joins Hands with Yahoo! in Japan Contd...
On Yahoo and eBay teaming up, Meg Whitman6,
President and CEO, eBay, said, "We are excited to partner with Yahoo Japan in
providing Japanese users with localized site designed to enable them to shop on
the eBay marketplace with ease and convenience."7
As part of the agreement, the companies decided to start a Japanese website,
Sekaimon8. In addition to translating the names and details of the items listed
on eBay's US website into Japanese, the site provided services like overseas
shipping and customs clearance.
|
|
According to Hiroko Sato, analyst at JP Morgan, Chase & Co,
Tokyo, "the alliance will create a very attractive service for U.S. and Japanese
users as it allows them to purchase items simultaneously in both countries."9
|
|
Yahoo Japan was incorporated in 1996 as a joint
venture between US-based Yahoo! Inc. (Yahoo) and Japan-based SoftBank
Corporation (SoftBank) to manage the Japanese versions of the Yahoo
websites10. It provided
entertainment, Internet shopping, e-mail, search, and information
listing services in Japan.
One of the most popular services that Yahoo Japan provided was online
auctions. It started online auctions in September 1999 and was the first
website to introduce auctions in Japan. From the beginning, Yahoo Japan
Auctions was highly successful. After several highly successful
international ventures, eBay first entered Japan in 2000... |
Excerpts >>
|
|
